Crossroads Education Institute first opened its doors in 2004 in Johannesburg as The Institute for Therapy Advancement. In 2006, it was rebranded to The Crossroads Institute and its mission was to enable South African, Mauritian and African healthcare professionals to access high quality unbiased continuing medical education programs to advance the standard of holistic patient care in the specialities of interventional cardiology and endovascular surgery.
Campbell Educational Institute opened its doors in 2012 to meet the needs of healthcare professionals in the fields of neurosurgery and plastic and reconstructive surgery. In 2016, The Crossroads Institute (CEI) and Campbell Educational Institute merged to form the Crossroads Education Institute. In the past 10 years, CEI has hosted more than 3,000 delegates in more than 100 courses with the support of unbiased medical education grants from Baroque Medical (Pty) Ltd, Abbott Vascular International BVBA and Integra LifeSciences.